Confidential Document
Property of Milwaukee Electric Tool Corp
Brookfield, Wisconsin 53005
MAGNETIC
TAPE MEASURES
Confidential Document
Property of Milwaukee Electric Tool Corp
Brookfield, Wisconsin 53005
JOBSITE RESEARCH
•#1 failure caused by dust, dirt and
water wearing away numbers and
rusting tape
•#2 failure is housing breaking due
to dropping
•Finger used to hold tape out
instead of lock
•Measuring long pieces of pipe is
difficult due to hook roll over
•Often used to calculate
measurements from scaled
blueprints
•Belt clips tear up pockets
•Overhead measurements difficult
when tape flips over
RESEARCH FINDINGS
Confidential Document
Property of Milwaukee Electric Tool Corp
Brookfield, Wisconsin 53005
CURRENT ISSUES MILWAUKEE SOLUTIONS
MILWAUKEE SOLUTIONS
Tape Durability
Dust, dirt, water collects on tape
and act like sand paper when it
recoils in the body, wearing off the
numbers and rusting the blade
Drop Protection
Tape Measure housings split open
after drops off of ladders and
tables. If the tape fully splits open,
the steel tape and spring are
dangerous
Locking
Users don’t push the lock when
they measure unless doing layout
marking. Most will hold the tape
with their finger in front of the
housing, but can get snapped
when the hook recoils
Nylon Bond Blade
Protection
10x more resistant to
contamination wear
5-Point Reinforced
Frame
Reinforced housing provides
protection to the tape spool
and spring
Finger Stop
Open area for a comfortable
hold and protected during
hook retraction
Confidential Document
Property of Milwaukee Electric Tool Corp
Brookfield, Wisconsin 53005
MILWAUKEE SOLUTIONS
Hook Roll Off
Measuring long sticks of conduit,
steel studs, threaded rod, and
black pipe is difficult because the
hook rolls off the end of the
material if not trapped in place
Calculating Scaled
Drawings
Blueprints are scaled down to
either 1/8” to 1’ or 1/4” to 1’ and
users measure distances with their
tapes and incorrect multiplications
causes errors in material needs
Pocket Tearing
Users don’t push the lock when
they measure unless doing layout
marking. Most will hold the tape
with their finger in front of the
housing, but can get snapped
when the hook recoils
Dual Magnets
One magnet holds the hook
in front and a second
prevents roll off on steel
studs, conduit, etc.
Blueprint Scale
Calculates 1/4” and 1/8”
drawings
Wire Form Belt Clip
Easily clips onto material
without fraying
CURRENT ISSUES MILWAUKEE SOLUTIONS
Confidential Document
Property of Milwaukee Electric Tool Corp
Brookfield, Wisconsin 53005
Features and Benefits:
Nylon Bond Blade Protection– Markings are up to 10x
more resistant to jobsite contamination
5 Point Reinforced Frame– Drop protection
Finger Stop– Protected zone when hook retracts
Dual Magnets– Securely attaches to EMT and Steel Studs
Blueprint Scale– Calculates measurements for 1/4” and
1/8” to 1’ drawings
Wire Form Belt Clip– Secures to clothing without fraying
materials
Blueprint
Scale
Finger Stop Dual Magnets
Reinforced
Frame
Blade
Protection
MAGNETIC TAPE MEASURES
Measure Tape Measures
Confidential Document
Property of Milwaukee Electric Tool Corp
Brookfield, Wisconsin 53005
BLUEPRINT SCALE
1. Determine Scale
Find key on blueprint to see what
scale the print was created in. 1/4”
and 1/8” are the most common
2. Line Up Scale To Blueprint
Adjust the scale to the line on the
blueprint you want to calculate.
Note:
•1/4” is bolded on top and starts
from left
•1/8” scale starts from right
3. Calculate The Length
Find the end point of the material
on the scale and find the length of
material needed. The example on
the side is 18 feet long.
HOW TO USE THE BLUEPRINT SCALE
Confidential Document
Property of Milwaukee Electric Tool Corp
Brookfield, Wisconsin 53005
COMPETITIVE LANDSCAPE
25’ COMPETITIVE LANDSCAPE
16’ COMPETITIVE LANDSCAPE
BRAND DEWALT
STANLEY
FATMAX
MILWAUKEE
STANLEY
BOSTITCH
MODEL DWHT33372l 33-716y 48-22-5116 33-000
RETAIL $12.97 $17.99 $19.99 $19.99
NYLON BOND
COATING
NO NO
YES NO
REINFORCED
FRAME
NO NO
YES NO
FINGER STOP NO NO YES NO
DUAL
MAGNETS NO NO YES NO
BRAND DEWALT
STANLEY
FATMAX
DEWALT MILWAUKEE
STANLEY
BOSTITCH
STANLEY FATMAX
XTREME
MODEL DWHT33373L 33-725Y DWHT33385L 48-22-5125 33-001 33-890
RETAIL $15.97 $19.97 $24.97 $24.99 $24.98 $24.99
NYLON BOND
COATING
NO NO NO
YES NO NO
REINFORCED
FRAME
NO NO NO
YES NO NO
FINGER STOP NO NO NO YES NO NO
DUAL
MAGNETS NO NO NO YES NO NO
Confidential Document
Property of Milwaukee Electric Tool Corp
Brookfield, Wisconsin 53005
LAUNCH TIMING
TIMING FOR ADDITIONAL TOOLS
PRICING & SETUP INFO
Part # Product Name Launch UPC Code List Price
HD Price MSRP
Harmonization
Code
48-22-5116
16' Magnetic Tape Measure
8/19/2013
045242296880
$30.00
$14.50
$19.99
9017800000
48-22-5125
25' Magnetic Tape Measure
8/19/2013
045242296897
$38.00
$17.50
$24.99
9017800000
48-22-5216
5m/16' Magnetic Tape Measure
9/1/2013
045242296903
$30.00
$14.50
$19.99
9017800000
48-22-5225
8m/26' Magnetic Tape Measure
9/1/2013
045242296910
$38.00
$17.50
$24.99
9017800000
Part #
Tool Length (in.)
Tool Width
(in.) Tool
Height (in.)
Tool
Weight
(lbs.) Qty Pkg
Package
Length
(in.)
Package
Width
(in.)
Package
Height
(in.)
Package
Weight (lbs.)
Buy in
Multiples of
48-22-5116
3.25 2 3 0.8 1 4.5 2.75 6.75 0.92 6
48-22-5125
3.50 2 3.5 1.15 1 4.75 2.75 7 1.28 6
48-22-5216
3.25 2 3 0.8 1 4.5 2.75 6.75 0.94 6
48-22-5225
3.50 2 3.5 1.2 1 4.75 2.75 7 1.33 6
February 2014
48-22-5131 30' Tape Measure
48-22-5234 10m/33‘ Tape Measure
48-22-5136 35' Tape Measure
48-22-5130 30‘ Magnetic Tape Measure
48-22-5233 10m/33‘ Magnetic Tape Measure
48-22-5135 35' Magnetic Tape Measure
November 2013
48-22-5117 16' Tape Measure
48-22-5217 5m/16’ Tape Measure
48-22-5306 5m Tape Measure
48-22-5126 25' Tape Measure
48-22-5226 8m/26'Tape Measure
48-22-5309 8m Tape Measure
48-22-5305 5m Magnetic Tape Measure
48-22-5308 8m Magnetic Tape Measure
**Demo 16’ sample shipping August 19th
More information will be provided when product becomes available
